Be retrievable
ChatGPT search and Copilot lean on Bing; Gemini and AI Overviews on Google; Perplexity runs its own crawler. Allow OAI-SearchBot, PerplexityBot, Claude-SearchBot and Bingbot, verify Bing Webmaster Tools and enable IndexNow.
Be quotable
Put a 40–60 word direct answer under every question heading. Add a table or steps. Date the page and name the reviewer.
Be corroborated
Engines cross-check. Make sure review sites, directories and press describe you the same way your site does.
Measure per engine
Each engine behaves differently. Track mention and citation rate per engine, not a single blended score.