Generative engine optimization: control how AI describes you.
Many AI answers name brands without linking anyone. What the model says about you comes from everything it has read: your site, profiles, reviews, press, forums. GEO works on all of it.
GEO earns mentions: being named, described accurately and recommended in AI-generated answers, whether or not a link is shown.
Engines coveredChatGPT, Perplexity, Gemini, Claude, Grok, Copilot, Google AI Overviews
What GEO is
- One canonical description of your business, repeated consistently across the web
- Corrections when engines state wrong prices, locations, leaders or services
- Earning presence on the review sites, directories, lists and publications engines cite for your category
- Genuine, disclosed participation in communities such as Reddit and industry forums
What it is not
- Paying for fake reviews or astroturfing forums
- Self-published “we are #1” claims with no evidence
- Prompt injection or hidden text aimed at models
- Something you can switch on in a week
What you get
Every deliverable is documented and handed over. You own the content, configuration and data.
Entity sheet
Canonical name, one-line description, category, founders, locations and sameAs profiles, with rules for using them.
Profile alignment
Website, Organization schema, LinkedIn, Google Business Profile, Crunchbase, marketplaces and Wikidata where you qualify.
Source map
The domains each engine cites for your prompts, ranked by how often they appear and how reachable they are.
Citation outreach plan
Review platform, directory, list and publication targets, with what you need to earn each one honestly.
Digital PR and original data
Research and expert commentary designed to be quoted by journalists and engines.
Accuracy fixes
A log of wrong statements engines make about you, traced to their source and corrected.
AEO, GEO and SEO side by side
| AEO | GEO | AI-era SEO | |
|---|---|---|---|
| Goal | Get your page quoted and linked inside AI answers | Shape how LLMs describe, compare and recommend your brand | Rank in Google and Bing results that AI engines retrieve from |
| Main levers | Answer-first content, schema, crawler access, FAQ and comparison pages | Entity consistency, positioning, third-party corroboration, digital PR, communities | Technical health, topical depth, internal links, backlinks |
| Primary measure | Citation rate | Mention rate, share of answer, accuracy | Rankings, clicks, AI Overview presence |
| Typical time to signal | Weeks after recrawl | Months (depends on off-site sources) | Weeks to months |
Typical timings are general guidance, not a promise.
Answer Engine Optimization
Be the source AI answers quote
Explore ALSO IN THE PROGRAMMEAI-era SEO
Rankings that feed AI answers
Explore ALSO IN THE PROGRAMMEGoogle AI Overviews
Get cited in AI Overviews and AI Mode
Explore ALSO IN THE PROGRAMMELLM-ready content
Answer-first pages engines can quote
Explore ALSO IN THE PROGRAMMETechnical AEO & schema
Crawlers, rendering, structured data
Explore ALSO IN THE PROGRAMMEDigital PR & citations
The third-party sources engines trust
Explore ALSO IN THE PROGRAMMEAI visibility & lead tracking
Prompt panels + AI leads in your CRM
ExploreQuestions, answered
Can’t find yours? info@insyrge.com
How do LLMs decide which brands to recommend?
Retrieval-based engines pull from sources they rank as relevant and trustworthy, then summarise them. Brands that are described consistently across many credible sources are more likely to be named. Training data also plays a part for answers given without search.
Is GEO the same as AEO?
They overlap. We use AEO for winning citations to your pages and GEO for shaping mentions and descriptions across the wider web. Most programmes need both.
Do Reddit and forums really matter?
Several engines cite Reddit and community sites frequently. Genuine, disclosed answers from your experts help; fake accounts or paid posts break platform rules and can backfire.
Can you fix what ChatGPT says about us?
Not directly; nobody can edit a model. We find the sources the wrong statement comes from, correct or outweigh them, and track whether answers change over the following weeks.
Start with a free AI visibility check.
We run a sample of your buyer prompts across the major AI engines and send you what they say, who they cite and where you are missing.