Fix the prompts first
Agree the questions before work starts and keep them stable; otherwise trends are meaningless.
Run logged-out, per region
Answers vary by location and account. Run each engine in each market on a fixed schedule and store the raw answers.
Score four things
Were you mentioned? Cited? Where in the answer? Were the facts right?
Connect to the CRM
Add an AI-engine lead source, capture referrers in hidden fields, and ask “where did you hear about us?”. Report leads and revenue next to visibility.