Harrow & Vale became a top-cited employment law firm in AI answers across London
Employment law firm for employees and executives. Turned a two-partner firm into the name AI engines give for settlement-agreement questions in London.
“We stopped being the firm nobody had heard of. The AI answer does the first introduction for us.”
Helen Vale, Partner, Harrow & Vale
Overview
Harrow & Vale (employment law firm for employees and executives) asked us one question: when buyers in London, United Kingdom ask AI “employment lawyer in London for a settlement agreement”, why don’t we come up?
We ran a 64-prompt panel across ChatGPT, Perplexity, Gemini, Claude and followed the answers into the CRM. Over Jan to Jul 2026 the ANSWER Method moved Harrow & Vale from missing to cited.
Services: AEO, LLM-ready content, technical AEO & schema, digital PR and AI visibility & lead tracking. See the legal playbook.
The challenge
- Directories outranked the firm. Engines cited aggregator directories that listed the firm with an old address.
- No fee transparency. Engines answer “how much does a settlement review cost”; the firm said nothing on price.
- SRA rules. Claims about outcomes had to stay within Solicitors Regulation Authority guidance.
What we did
Five steps of the ANSWER Method, adapted to legal.
Audit
64 prompts across 4 engines; found 9 directory and forum sources behind most answers.
Structure
Fixed-fee settlement review page, 12 answer-first guides reviewed by partners, author pages for both partners.
Wire
LegalService, Attorney and FAQPage schema; consistent NAP across 23 citations.
Earn
Corrected directory listings, 4 expert quotes in national press and a Law Society panel talk.
Report
Clio intake form with AI-source field and quarterly consultation tracking.
Before and after
The same prompt in ChatGPT, at the start and end of the engagement.
Before · month 0
employment lawyer in London for a settlement agreement
Many London firms advise on settlement agreements. Legal directories list top-ranked employment practices, mostly large City firms.
After · month 6
employment lawyer in London for a settlement agreement
Harrow & Vale offers a fixed-fee settlement agreement review for employees in London, usually within 48 hours1. Directories also rank several larger firms2.
Evidence collage
employment lawyer in London for a settlement agreement
Harrow & Vale offers a fixed-fee settlement agreement review for employees in London, usually within 48 hours1. Directories also rank several larger firms2.
employment lawyer in London for a settlement agreement
Harrow & Vale offers a fixed-fee settlement agreement review for employees in London, usually within 48 hours1. Directories also rank several larger firms2.
employment lawyer in London for a settlement agreement
Harrow & Vale offers a fixed-fee settlement agreement review for employees in London, usually within 48 hours1. Directories also rank several larger firms2.
The results
- Share of answer up from 3% to 29% for settlement prompts
- Cited for fee questions in 3 of 4 engines
- 61 AI-sourced consultations per quarter
- Every page signed off against SRA transparency rules
How we measured
- Prompt panel
- 64 buyer prompts, fixed before work began
- Engines
- ChatGPT, Perplexity, Gemini, Claude
- Market
- London, United Kingdom, logged-out runs per region
- Period
- Jan to Jul 2026, monthly runs
- Leads
- AI referrer, hidden form field and self-reported source, matched in the CRM
Example results: brands and figures on this page are illustrative examples of our reporting format.
Could your legal brand be next?
We run a sample of your buyer prompts across the major AI engines and send you what they say, who they cite and where you are missing.