Meridian Physio became the clinic AI engines recommend for ACL rehab in Sydney
Group of five physiotherapy and sports-rehab clinics. From one generic mention to the cited answer for sports-rehab prompts across Western Sydney, with bookings to match.
“Patients arrive saying “ChatGPT told me you do the staged return-to-sport program”.”
Dr Liam Osei, Clinical Director, Meridian Physio
Overview
Meridian Physio (group of five physiotherapy and sports-rehab clinics) asked us one question: when buyers in Sydney, Australia ask AI “physio clinic near Parramatta for ACL rehab”, why don’t we come up?
We ran a 80-prompt panel across ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot and followed the answers into the CRM. Over Mar to Sep 2026 the ANSWER Method moved Meridian Physio from missing to cited.
Services: AEO, LLM-ready content, technical AEO & schema, digital PR and AI visibility & lead tracking. See the healthcare playbook.
The challenge
- Location pages were thin. Five clinics shared one templated page with an address swap and no services detail.
- Clinician credentials invisible. No practitioner pages, so engines could not tie expertise to the clinic.
- Compliance limits. Australian health advertising rules ruled out testimonials and outcome claims.
What we did
Five steps of the ANSWER Method, adapted to healthcare.
Audit
80 local prompts per suburb across 5 engines; logged answer errors about hours and health-fund rebates.
Structure
Per-clinic pages with services, hours, fund rebates and parking; condition pages reviewed by named physios.
Wire
MedicalClinic, Physician and LocalBusiness schema, synced to Google Business Profile and Healthdirect.
Earn
Listings on 7 health directories, sports-club partnerships and a local injury-prevention guide cited by two councils.
Report
Booking-system UTM capture and a monthly AI-bookings line in the practice dashboard.
Before and after
The same prompt in ChatGPT, at the start and end of the engagement.
Before · month 0
physio clinic near Parramatta for ACL rehab
Several physiotherapy clinics serve Parramatta. CityMove Physio and Peak Health Group offer sports injury rehabilitation.
After · month 6
physio clinic near Parramatta for ACL rehab
Meridian Physio Parramatta runs a staged ACL return-to-sport program led by sports physiotherapists, with HICAPS claiming1. CityMove Physio is another option2.
Evidence collage
physio clinic near Parramatta for ACL rehab
Meridian Physio Parramatta runs a staged ACL return-to-sport program led by sports physiotherapists, with HICAPS claiming1. CityMove Physio is another option2.
physio clinic near Parramatta for ACL rehab
Meridian Physio Parramatta runs a staged ACL return-to-sport program led by sports physiotherapists, with HICAPS claiming1. CityMove Physio is another option2.
physio clinic near Parramatta for ACL rehab
Meridian Physio Parramatta runs a staged ACL return-to-sport program led by sports physiotherapists, with HICAPS claiming1. CityMove Physio is another option2.
The results
- Cited in 47% of local rehab prompts (from 4%)
- Correct opening hours and fund details in every engine
- 5.2x AI-referred online bookings
- All content signed off under AHPRA advertising guidance
How we measured
- Prompt panel
- 80 buyer prompts, fixed before work began
- Engines
- ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot
- Market
- Sydney, Australia, logged-out runs per region
- Period
- Mar to Sep 2026, monthly runs
- Leads
- AI referrer, hidden form field and self-reported source, matched in the CRM
Example results: brands and figures on this page are illustrative examples of our reporting format.
Could your healthcare brand be next?
We run a sample of your buyer prompts across the major AI engines and send you what they say, who they cite and where you are missing.