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Google Performance Max Management

Performance Max campaigns that learn from real CRM conversions, not just form fills.

Book a call What you get
  • Bilateral NDA protected
  • 100% client code & IP ownership
  • 2–4 week agile sprints
Google Performance Max Management

Google Performance Max Management: key facts

What it is
Insyrge sets up and manages Google Performance Max campaigns that learn from real CRM outcomes, such as qualified leads and closed revenue, rather than raw form fills.
Who it is for
Businesses already spending on Google Ads that get many low-quality leads; Teams running Performance Max without conversion data from their CRM.
Main deliverables
Tracking audit, Offline conversion import, Campaign structure, Value-based bidding, Creative assets.
Works with
Google Ads, analytics and tag management, Merchant Center and your CRM.
How it starts
A free 45-minute discovery call, then a written scope agreed before any build starts.
Ownership
You own the code, configuration and documentation. Ongoing support is optional.

Who it is for and the problems it solves

Who it is for

  • Businesses already spending on Google Ads that get many low-quality leads
  • Teams running Performance Max without conversion data from their CRM
  • Companies with a sales cycle longer than a single website visit

Problems it solves

  • Performance Max optimises towards form fills that never become customers
  • Conversion tracking is incomplete or double-counted
  • Asset groups and audience signals were set up once and never revisited
  • Ad spend cannot be tied to pipeline or revenue in the CRM

What you get

Tested deliverables, included in this service

Clear milestones agreed in writing, with the code and configuration handed over to you.

  • 01

    Offline conversion import from your CRM

  • 02

    Asset group and audience signal setup

  • 03

    Value-based bidding on revenue

What each deliverable includes

Tracking audit
Review of tags, conversion actions and consent setup.
Offline conversion import
Qualified-lead and won-deal events sent from your CRM back to Google Ads.
Campaign structure
Asset groups, audience signals and listing groups organised around what you sell.
Value-based bidding
Conversion values based on lead quality or revenue, where data supports it.
Creative assets
Headlines, descriptions and image briefs for each asset group.
Reporting
Spend, conversions and CRM outcomes in one view.

The process

How an engagement runs

Scope and deliverables are agreed before any build starts.

  1. Step 01

    Discovery

    We review your goals, current setup and the tools involved.

  2. Step 02

    Plan

    Scope, deliverables and timeline agreed in writing before work starts.

  3. Step 03

    Build and test

    The solution is configured, checked against real scenarios.

  4. Step 04

    Handover

    Documentation and training so your team can run it day to day.

Typical timeline and what you receive at each phase

  1. Phase 01

    Audit

    Current site, tracking, campaigns or content reviewed against your goals.

  2. Phase 02

    Plan

    Priorities, measures and the work for the first cycle agreed in writing.

  3. Phase 03

    Implement

    Fixes, content, campaigns or pages delivered and tracked.

  4. Phase 04

    Measure and iterate

    Regular reporting tied to enquiries in your CRM, and the next cycle planned.

Durations depend on scope and are set in the written proposal. Build work runs in 2–4 week sprints.

Platforms & capabilities

Tech this service works with

  • Performance Max
  • CRM
  • Web forms
  • Conversion tracking

Typical integrations

  • Google Ads

    Campaigns, conversion actions and offline imports.

  • CRM

    Lead status and deal value fed back as conversions.

  • Analytics and tag management

    Website conversion tracking.

  • Merchant Center

    Product feeds, where relevant.

  • BI or reporting tool

    Combined spend and revenue reporting.

Questions about Google Performance Max Management

Still unsure? Email info@insyrge.com

What is Performance Max?

Performance Max is a Google Ads campaign type that serves ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign, using Google's automation to decide placement and bids.

Why feed CRM data into Performance Max?

Without it, the campaign optimises towards any form fill. Importing qualified-lead and closed-deal events teaches it which clicks lead to real customers.

What is offline conversion import?

It sends events that happen after the website visit, such as a lead being qualified or a deal being won, from your CRM back to Google Ads, matched to the original click.

Do we need a minimum amount of data?

Automated bidding works better with more conversions. Where volume is low we combine conversion stages or use proxy events, and explain the trade-off.

Can you manage Search campaigns as well?

Yes. Performance Max often runs alongside Search campaigns, and we manage them together so they do not compete without purpose.

How do you report results?

Spend, conversions and, through the CRM link, qualified leads and revenue per campaign.

Who owns the ad account?

You do. We work inside your account, and all assets and settings stay with you.

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