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Performance Marketing & Growth

Insyrge runs measurable marketing that connects ad spend to real pipeline. We set up and manage Google Ads, LinkedIn and Meta campaigns, landing pages and email sequences.

Book a call What you get
  • Bilateral NDA protected
  • 100% client code & IP ownership
  • 2–4 week agile sprints
Performance Marketing & Growth

Performance Marketing & Growth: key facts

What it is
Insyrge plans and runs paid campaigns on Google, LinkedIn and Meta, together with landing pages and email follow-up, and measures them against leads and revenue recorded in your CRM.
Who it is for
B2B and service businesses that need a steady flow of qualified enquiries; Teams with ad spend but no clear link to pipeline.
Main deliverables
Channel plan, Campaign setup, Landing pages, Tracking, Follow-up automation.
Works with
Google Ads, LinkedIn, Meta, your website, email marketing and your CRM.
How it starts
A free 45-minute discovery call, then a written scope agreed before any build starts.
Ownership
You own the code, configuration and documentation. Ongoing support is optional.

Overview

How we approach Performance Marketing & Growth

Because we also build CRMs, every lead is tracked from first click to closed deal in Zoho, HubSpot or Salesforce, so you know which channels pay for themselves.

We report on cost per lead and revenue, not just clicks.

Who it is for

Businesses that want marketing spend tied to real pipeline, with every lead tracked into Zoho, HubSpot or Salesforce.

Who it is for and the problems it solves

Who it is for

  • B2B and service businesses that need a steady flow of qualified enquiries
  • Teams with ad spend but no clear link to pipeline
  • Companies launching a new service or market

Problems it solves

  • Campaigns are judged on clicks and form fills, not sales
  • Landing pages are generic and convert poorly
  • Leads from ads are not followed up quickly or consistently
  • Tracking breaks between the ad platform, website and CRM

What you get

Tested deliverables, included in this service

Clear milestones agreed in writing, with the code and configuration handed over to you.

  • 01

    Performance-driven ad campaigns (Google, Meta, etc.)

  • 02

    Lead generation and funnel optimization

  • 03

    Conversion tracking and analytics setup

  • 04

    Marketing automation and campaign workflows

  • 05

    SEO and organic growth strategies

  • 06

    Integration with CRM and business systems

  • 07

    Data-driven optimization for better ROI

What each deliverable includes

Channel plan
Which platforms, audiences and offers to test first, and why.
Campaign setup
Campaigns, audiences, creatives and budgets on the chosen platforms.
Landing pages
Pages built for one offer and one audience, with clear forms.
Tracking
Conversion tracking from ad click to CRM record.
Follow-up automation
Email and task sequences that start as soon as a lead arrives.
Optimisation reports
Spend, cost per qualified lead and pipeline by campaign.

The process

How an engagement runs

Scope and deliverables are agreed before any build starts.

  1. Step 01

    Discovery

    We review your goals, current setup and the tools involved.

  2. Step 02

    Plan

    Scope, deliverables and timeline agreed in writing before work starts.

  3. Step 03

    Build and test

    Campaigns, landing pages and tracking are set up and checked, checked against real scenarios.

  4. Step 04

    Handover

    Regular reporting on cost per lead and revenue.

Typical timeline and what you receive at each phase

  1. Phase 01

    Audit

    Current site, tracking, campaigns or content reviewed against your goals.

  2. Phase 02

    Plan

    Priorities, measures and the work for the first cycle agreed in writing.

  3. Phase 03

    Implement

    Fixes, content, campaigns or pages delivered and tracked.

  4. Phase 04

    Measure and iterate

    Regular reporting tied to enquiries in your CRM, and the next cycle planned.

Durations depend on scope and are set in the written proposal. Build work runs in 2–4 week sprints.

Platforms & capabilities

Tech this service works with

  • HubSpot
  • Salesforce
  • Google Ads
  • LinkedIn
  • Meta
  • CRM
  • Integrations
  • Workflow automation
  • Dashboards & reporting
  • Email
  • Search
  • Conversion tracking

Typical integrations

  • Ad platforms

    Google Ads, LinkedIn and Meta ads accounts.

  • Website and landing pages

    Forms and tracking.

  • CRM

    Lead source, status and deal value.

  • Email marketing

    Nurture and follow-up.

  • Analytics and BI

    Reporting across channels.

Questions about Performance Marketing & Growth

Still unsure? Email info@insyrge.com

Which ad platforms do you manage?

Google Ads, LinkedIn Ads and Meta ads, chosen according to where your buyers are and what you sell.

How do you measure campaign success?

By qualified leads and pipeline recorded in your CRM, not only clicks and form submissions.

Do you build landing pages?

Yes. Each campaign gets a landing page focused on one offer, with tracking connected to your CRM.

How quickly are leads followed up?

We set up automatic first-touch emails and tasks so new leads are contacted promptly, and alert the owner for high-priority ones.

Can you work with our existing ad accounts?

Yes. We audit and work inside your accounts; you keep ownership.

What budget do we need?

It depends on your market and goals. We recommend a test budget during scoping based on your targets, not a fixed package.

How is this different from your Performance Max service?

This service covers multi-channel paid campaigns, landing pages and follow-up. The Performance Max service focuses on that one Google campaign type and CRM conversion feedback.

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